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It may sound a little obvious, but if you want people at your shows, you actually have to tell them. Sure - Facebook & Instagram are great ways for getting the word out, but do not underestimate the power of the local media.
There are lots of resources available to help you get your message out. Successful promoters and band leaders employ as many of these methods as they can. Many are free, and you’ll find that the local media is receptive to a good story!